Case Study: Marketo accelerates targeted marketing with D&B Rev.Up ABX

Marketo - Customer Case Study

The customer, Marketo, sought to enhance its marketing campaigns with more targeted and personalized engagement for its audience. To achieve this, they partnered with the vendor, D&B Rev.Up ABX (a Lattice product from Dun & Bradstreet), to integrate AI-driven data insights directly into their Marketo platform.

The solution implemented by D&B Rev.Up ABX was a deep integration that enriched Marketo's leads and accounts with over 21,000 attributes on 200M+ companies. This allowed marketers to create hyper-targeted segments and personalized nurture programs, enabling sales teams to have contextualized talking points. The result was a significant acceleration of the marketing pipeline and the generation of millions in new business value for the shared enterprise customers of both platforms.

Marketo