Case Study: Marketo boosts email engagement with Bombora Company Surge intent data

Marketo boosts email open rates by 107% with Bombora

The customer, Marketo, a marketing automation technology leader, faced the challenge of driving more revenue with fewer resources by identifying the right accounts to engage at the right moment. Its marketing team partnered with the vendor Bombora and used its Company Surge Intent data to gain a fuller picture of prospect activity outside of its own digital assets.

By integrating Bombora's Intent data, Marketo targeted interested accounts through segmented email and LinkedIn campaigns. This solution resulted in a 107% improvement in email open rates and a 120% improvement in click-through rates compared to a standard audience. Bombora's data also helped achieve a 46% lift in click-through rates on LinkedIn and a 24% lower cost-per-click, leading Marketo to expand its use of intent data across multiple programs.

Marketo