Case Study: Marketo achieves 95%+ retention and scales advocate engagement with Influitive's AdvocateHub

How Influitive’s AdvocateHub helps Marketo scale their customer marketing efforts and maintain near-perfect retention rates among their advocates

Marketo, a marketing-automation leader with 4,500 customers worldwide, faced a crowded competitive landscape and the challenge of engaging and retaining more advocates without dramatically expanding its team. Until 2015 the customer marketing team could only manage 50–75 advocates per quarter through one-on-one outreach, leaving thousands of loyal customers untapped and creating risk as many users evaluated competing platforms.

Marketo launched the Purple Select advocate program on Influitive’s AdvocateHub at its Marketing Nation Summit to scale advocacy and personalize engagement. In one year the program grew to 1,200+ members (200 joined in the first 3 days), generated 538 third‑party reviews, 146 referrals, achieved a 95%+ average retention rate among participants, engaged advocates at 24x previous levels, and delivered a 500% ROI from closed-won revenue — while enabling faster reference responses and deeper customer relationships.

Marketo

Karen Steele

Vice President of Corporate Marketing