Case Study: Calabrio expands reference program and boosts advocate-driven sales with Influitive

Biggest sales impact by advocates

Calabrio, a workforce engagement software company, aimed to expand its customer reference program and deepen relationships with advocates to influence prospects and drive sales. They specifically wanted more customers to participate in reference calls, video case studies, analyst reports and to increase reviews on Gartner Peer Insights.

Using their Champions Network, Calabrio hosted user events, networking opportunities and outreach to invite customers into reference activities, speaking engagements and analyst surveys. The effort engaged 50+ customers, produced 40+ reference calls, involved 22 customers in analyst reports, generated 39 Gartner Peer Insights reviews, featured 30+ customer speakers at their user conference, and led to nine customer organizations receiving awards and press coverage.

Calabrio

Julianna Thomas

Customer Marketing Specialist