Case Study: NetBase achieves 25% revenue growth and 100+ customer reviews with Influitive's AdvocateHub

How Advocate Marketing Turbo-charged My Career

Influitive’s case study follows a marketer who, after building social expertise at companies like Google and NetBase, faced the common B2B challenge of staying relevant as social channels multiplied and marketers chased “shiny” new networks. The core problem was converting scattered customer enthusiasm into a consistent, measurable advocacy program that could win internal buy‑in and drive referrals, references and product feedback.

They implemented Influitive’s AdvocateHub to create an exclusive advocate community, reward participation, and share small wins across teams. In under a year this produced 100+ reviews, numerous referenceable customers, abundant marketing collateral and product feedback, and a 25% revenue lift — while also boosting the marketer’s profile with speaking requests, career opportunities and a five‑fold income increase.

NetBase

Kevin Lau

Customer Retention Marketing Manager