Case Study: The SAVO Group achieves 100% renewals and upsells with Influitive

Customer Obsession Saved The SAVO Group From A 92% Churn Rate

SAVO, a provider of sales productivity software that integrates with Salesforce, found itself in trouble after focusing on new-customer acquisition and neglecting post-sale support — a customer survey revealed clients felt ignored and the company’s churn rate soared to 92%.

Senior leadership made customer obsession the top priority, formalizing processes, creating customer committees, and launching SAVO Connex, an advocate marketing program powered by Influitive’s AdvocateHub to scale feedback and engagement. Starting with 20 advocates and growing to nearly 80, SAVO automated customer input and made advocacy part of renewal conversations — resulting in a Q2 100% renewal rate and meaningful upsells.

The SAVO Group

Eric Marcy

Director, Sales Development and Performance, The SAVO Group