Case Study: Oracle achieves major customer advocacy growth — 354 Hero Hub members, 114 video testimonials and 68 online reviews with Influitive

Best use of advocacy for events

Oracle’s Modern Customer Experience (CX) conference and its CX Hero VIP program were well liked but weren’t driving new advocates or measurable acts of advocacy. Oracle set out to reimagine CX Hero from a relaxation-focused perk into an activation engine—identifying new prospects, rewarding advocates, capturing customer stories and feedback, and extending the experience year‑round through a dedicated online community, Hero Hub.

They launched Hero Hub and onsite activations—custom advocate banners, customer‑led meetups, scaled advocacy processes, onsite video interviews and a review kiosk—which generated 354 new Hero Hub members, 13 customer story leads for Forbes (four published), 72 attendee testimonials, 114 video testimonials, 68 new reviews across Gartner/TrustRadius/G2, and 251 social shares that drove 1,932 clicks, inspiring other Oracle teams to adopt the approach.

Oracle

Erica (Leep) Anderson

Customer Advocacy Manager