Case Study: Dundas BI boosts customer advocacy and scales content with Influitive

Dundas BI - Customer Case Study

Dundas Data Visualization, maker of Dundas BI, needed to amplify awareness and produce more content while competing against much larger players with a small marketing team. Their challenge was unlocking customer expertise and boosting engagement so prospects could find real-user answers and the company could scale content without expanding headcount.

They used the Influitive-powered Dundas Community to gamify participation, spotlight top contributors with “Champion of the Month” features, and recruit active users to co-create technical blog posts and discussions. The approach drove deeper peer-to-peer interaction, increased staff engagement, scaled content production, and helped lift user reviews by 15–18% year over year while making it easier for prospects to get authentic product answers.

Dundas BI

Tejas Shah

Community and Content Lead