Case Study: Hootsuite achieves seven-fold advocate program growth in less than a year with Influitive AdvocateHub

How Hootsuite Grew its Advocate Program Seven-Fold in Less than a Year

Hootsuite, the widely used social media management platform with more than 10 million users, relied on peer-to-peer advocacy but in early 2014 had only 84 scattered Ambassadors and no unified way to engage them. The community team set a goal to boost social engagement by 30%, retain and recruit advocates, generate content and regional buzz, and capture product feedback — but needed internal buy-in and a scalable platform to make it happen.

They rebranded the Ambassador program, involved teams across the company, offered perks and local “Hootups,” and launched Influitive’s AdvocateHub to centralize, gamify and scale activities. In 10 months the advocate base grew seven-fold, producing 9,000 content shares (3,000 pieces in 15 languages), 8,000 #HootAmb mentions, 81 million social impressions, 245,000 clicks, a SlideShare with 16,000 views that drove 200+ sign-ups, and improved forum self‑solve rates from 30% to 65%, with measurable customer conversions from Hootups.

Hootsuite

Dee Anna McPherson

McPherson, Vice President of Marketing