Case Study: Rosetta Stone achieves 58% higher customer retention with Influitive's AdvocateHub

How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer Advocacy Program

Rosetta Stone, a 25-year leader in language-learning solutions for consumers, educators and enterprises, faced a retention problem: many customers churned after a year because the software wasn’t implemented or supported effectively. Client Services’ email and survey outreach generated low engagement, and the team needed a scalable way to onboard, educate and connect customers so programs would succeed and renewals would improve.

Rosetta Stone launched The Bridge, an advocate marketing community on Influitive, using gamified onboarding, peer-to-peer discussion, integrated feedback (Gainsight), and cross-team promotion to drive adoption and support. In 12 months the program attracted 1,750 members, produced 58% higher renewal rates for US corporate accounts (32% higher for K‑12), nearly 400 survey responses, 470+ discussion replies, 55 qualified referrals, a 66 NPS among members (double non-members), and measurable increases in engagement and renewals.

Rosetta Stone

Katie Raeburn

Customer Marketing Manager