Case Study: Planview AdaptiveWork achieves stronger customer advocacy and increased sales with Influitive

How Clarizen Turns Customer Engagement Into Advocacy

Clarizen, a project‑management software vendor, needed to turn customer engagement into genuine advocacy because buyers increasingly research peers and expect real‑time, human interactions. The company faced the dual challenge of driving new customer acquisition through credible references while protecting SaaS renewals and reducing churn.

Clarizen adopted Influitive’s AdvocateHub to run its Champions League—complete with engagement challenges, global Champion events, a Success Center community, a responsive social team, daily Q&A webinars and a GetApp review integration. The program boosted customer engagement and social promotion, generated stronger reference opportunities for sales, increased authentic product reviews and helped accelerate new sales while improving retention.

Planview AdaptiveWork

Jen Howard

Senior Manager of Corporate Marketing