Case Study: Hootsuite achieves seven-fold growth in its global advocate community in 10 months with Influitive

How Hootsuite Grew Its Global Advocate Community Seven-Fold In 10 Months

Hootsuite, a social media management platform with over ten million users, had a small global Ambassador program of 84 power users who felt isolated and wanted more ways to connect with each other and the Hootsuite team. The community team needed to unify members, increase social engagement, and attract more advocates.

They relaunched the Ambassador program on a single platform to centralize engagement, facilitate connections, provide education and celebrate advocates. As a result, the program grew seven-fold in just 10 months.

Hootsuite

Justine Velcich

Global Community Programs Manager