Case Study: BMC Software mobilizes thousands of customer advocates and boosts Gartner Peer Insights rating with Influitive

How Bmc Software Mobilized Thousands Of Customer Advocates To Become a Gartner Magic Quadrant Leader

BMC Software, a global leader in enterprise IT management with 10,000+ customers and ~$2B in revenue, faced a scaling problem: a time-consuming, manual customer reference program that couldn’t mobilize its large customer base and left BMC with a low Gartner Peer Insights rating (3.2). Leadership needed a way to engage real advocates, generate authentic reviews, and influence purchasing analysts and buyers without overburdening customers or internal teams.

BMC relaunched its Customer Connect program in 2014 using Influitive’s AdvocateHub to target high-NPS customers, reward participation, and build peer networking. The campaign produced 45 Gartner reviews and lifted the average rating from 3.2 to 4.0 (advocates averaged 4.4), helped BMC be named a Gartner Magic Quadrant leader, influenced an estimated $100M in revenue, earned the 2015 Advocate Marketing Program of the Year award, and drove higher online engagement and cost savings.

BMC Software

Kim Ellis

Manager, Customer Experience