Case Study: Dayforce (Ceridian) boosts NPS and averts $500K+ in annual support costs with Influitive

How An Advocate Community Became An Industry Competitive Advantage, While Averting Over $500K In Annual Support Costs

Ceridian, the maker of the Dayforce human capital management platform, faced a common SaaS challenge: products are easily replicated, so the true differentiator is the post-sale customer experience. The company needed a scalable way to engage customers across the lifecycle, mobilize advocates to support marketing and sales, and reduce support burdens while driving retention and product feedback.

Their solution was XOXO, an advocate community launched in 2013 using Influitive’s AdvocateHub and integrated with Gainsight and Salesforce. XOXO combines a Dayforce Success Orientation, peer mentorship, personalized advocacy paths, sneak-peek UAT, event programs and tailored rewards to mobilize customers. The program now includes 5,800+ members, helped avert $505,512 in support costs (2017), yields an average 25-point higher NPS for participants, influences $189 million in pipeline, and won industry recognition for its advocate-driven impact.

Dayforce

Nick Venturella

Customer Success Operations Manager