Case Study: Viewpoint achieves $5.2M ROI and stronger customer advocacy with Influitive

Viewpoint - Customer Case Study

Viewpoint, a company providing a cloud-based construction management suite, sought to drive sales and marketing activities through customer advocacy. They partnered with the vendor Influitive to launch The Viewpoint Network advocate community, aiming to generate software reviews, references, and referrals while also supporting broader customer success initiatives.

Influitive's solution involved implementing a system to calculate the monetary value of advocacy acts using their ROI tool. This helped demonstrate the program's value across the organization. The results were significant, including a 50% growth in community membership and also generated 125+ online reviews, 250+ customer references, and solidifying internal champions for the community.

Viewpoint

Kathleen Orazio

Customer Advocacy Marketing Manager