Case Study: Built achieves 363% ROI with Influitive

Crafting the Perfect Referral Program to Fit Your Audience

Built, a leading construction finance technology provider, needed a way to turn its 60,000+ users and strong network effects into a scalable customer referral engine. Its manual process for collecting, tracking, and sharing referrals was too time-consuming to grow, so the team looked for an advocacy platform and chose Influitive and its referral program capabilities.

Influitive helped Built launch an automated, gamified referral program with Salesforce integration, audience segmentation, and personalized referral campaigns. The result was a much more efficient program that delivered a 363% ROI on closed-won opportunities and 1,400% ROI on pipeline generation, while also creating a new pipeline stream for Built and helping the team scale customer marketing.

Built

Kenzie Hammerstrom

Client Marketing Manager