Case Study: DocuSign achieves over $3M in sales pipeline with Influitive’s AdvocateHub

How DocuSign’s Advocates Influenced Over $3 Million In Sales Pipeline

DocuSign needed to scale a small rewards-based advocacy program into a sustained engine for reviews, social reach, referrals and revenue. Early social wins showed promise, but engagement dropped off and the company struggled to connect customer advocacy directly to pipeline growth.

By deploying Influitive’s AdvocateHub and running a phased, gamified program—starting with reviews/referrals/social, shifting to dialogue-driven engagement, then adding demand-generation and cross-functional ownership—DocuSign centralized advocates and tracked influence in Salesforce. The program drove measurable results: 1,900 AppExchange reviews in eight weeks (4,300 total to date), 400+ social activities, thousands of advocacy actions, and more than $3M in influenced sales pipeline.

DocuSign

Meagen Eisenberg

VP Demand Generation