Case Study: Emburse achieves higher engagement and 100+ reviews with Influitive

Relaunching an Advocate Community to Optimize Our Brand

Emburse, a spend management technology company, needed to rethink its customer advocate community after a merger and rebrand brought together multiple businesses and product lines. The team wanted a unified community that could serve customers across the full portfolio, improve backend processes, and better reflect the new Emburse identity.

With Influitive and its content, services, and integrations, Emburse launched the Emburse Collective, a new advocate community with themed campaigns, targeted journeys, and automated rewards. The results included 100+ reviews, more than 15 advocates contributing to 20+ marketing activities, 9 advocates speaking at events, and an average 20%–30% engagement rate while membership more than doubled year over year.

Emburse

Rachel Lurie

Senior Manager, Customer Advocacy