Case Study: Ektron achieves 500% more award nominations and live customer-created content with Influitive's AdvocateHub

Ektron - Customer Case Study

Ektron, a provider of enterprise content management and digital experience software, needed to inject new energy into its annual SYNERGY customer conference. Fred, Ektron’s Media and Customer Relations Manager, was tasked with mobilizing attendees to produce videos, spark fun activities, boost award nominations, and capture testimonials — work that would normally require multiple team roles, but he had only one person.

Fred deployed Influitive’s AdvocateHub to recruit customers, run on‑site “challenges,” track participation with leaderboards, and recognize contributors. The effort yielded 40 on‑the‑spot “I am Ektron” videos, a widely popular “one song” challenge, 50 Site of the Year submissions (a 500% increase), and hours of testimonial footage — results Fred says he literally could not have achieved without Influitive.

Ektron