Case Study: Pearson wins Advocate Marketing Program of the Year and grows 5,000 student advocates with Influitive

Best advocate-generated content initiative

Pearson, a global provider of educational technology, materials and services, faced a brand-perception challenge: many college students saw the company only as a textbook vendor. To change that view and position Pearson as a partner in student success, the company set out to improve student employability outcomes and double its Student Insiders community to 3,000 members.

Pearson launched the Student Insiders program, giving advocates exclusive career-focused opportunities, public recognition, and platforms to share stories via blogs and videos. The program exceeded its goals—growing to 5,000 student advocates—while members reported 200% higher NPS than non-members, contributed 3,250+ pieces of product feedback, helped raise internal awareness (including an advocate spotlight at Pearson’s National Sales Meeting), and rallied enough support to win the Advocate Marketing Program People’s Choice award with 32% of the vote.

Pearson

Lindsey Erlick

Senior Manager, Student Advocacy & Marketing