Case Study: Salesforce Data.com re-engages inactive advocates and doubles its advocate community with Influitive

How To Re-Engage Inactive Advocates

Data.com's Ohana advocate program launched with a high-touch Dreamforce campaign that delivered strong early results, but engagement fell off afterward. After advocates exhausted initial activities and many hit the top tier, the hub became stale—members visited but stopped participating—leaving the team with a core problem: how to re‑engage inactive advocates and sustain long‑term participation.

Data.com ran an "April Showers" re‑engagement push that added 60 new challenges, offered 200 return points, introduced contests, badges and a new top tier (King Kahuna), hid Easter‑egg prizes, and began weekly notifications plus a steady cadence of 3–4 new challenges per week. Those changes revived activity, doubled the community from about 100 to 200 advocates, and preserved the program’s earlier wins (increased references, live speakers, case studies and videos) while creating lasting engagement.

Salesforce

Katie Yeigh

Data.com Customer Marketing Programs Senior Specialist