Case Study: Okta achieves 34% increase in advocate engagement and 1.1M social impressions with Influitive

Okta - Customer Case Study

Okta used its annual conference, Oktane, to deepen customer relationships by putting top advocates at the center of the event. The challenge was to boost pre-event buzz, on-site engagement and post-event feedback and content by showcasing customer success stories and growing its advocate program.

Through its Okta Ozone advocate program, the company mobilized advocates to drive sign-ups and social promotion before the conference, hosted exclusive on-site challenges, a networking lunch and awards, and featured advocates in sessions, keynotes, branding and a dedicated book. The approach led to 38 customers presenting (conference sessions rated 4.9/5), 1.1 million social impressions for #Oktane16, a 34% rise in advocate engagement and a 20% increase in advocate sign-ups, with advocate stories promoted across marketing channels.

Okta

Lauren Berry

Customer Marketing Associate