Case Study: MongoDB achieves greater developer engagement and expanded content reach with Influitive's AdvocateHub

How advocate marketing helped MongoDB create more engaging content and reach a wider audience through trusted channels

MongoDB, the leading non-relational database company, needed a scalable way to create authentic content and reach more developers—an audience that often distrusts traditional marketing. Marketing teams struggled to turn busy developers into content contributors: one-off outreach could take six weeks for a short testimonial, and the company wanted to increase content volume, distribution and credibility without hiring more staff.

MongoDB launched The MongoDB Advocacy Hub on Influitive to formally engage developer advocates with challenges, editorial support, coaching and ready-made social messaging, turning them into honorary content creators and amplifiers. The program generated measurable results: 24 advocate-authored blog posts in three weeks, 140,000 clicks on advocate-shared content, 50,000 website visits in four months, 220+ third-party reviews and roughly 500 social shares per quarter—boosting reach, trust and efficiency.

MongoDB

Douglas Duncan

Database Administrator and Advocacy Hub member