Case Study: PowerDMS (policy management software) achieves 631 new advocates and $140K in closed revenue with Influitive

PowerDMS - Customer Case Study

PowerDMS, a rapidly growing provider of policy management software, aimed in 2017 to amplify customer word-of-mouth through its PowerDMS Champions advocate program. Their targets were clear: recruit 500 new advocates, generate 120 reviews, and capture 78 referrals to accelerate growth and reduce organizational risk.

They timed invites after positive interactions, produced a playful video explaining community perks, and ran timely, fun challenges to keep advocates active. The program exceeded goals: 631 new advocates, 229 online reviews, 121 referrals, $800K+ in influenced opportunities (with $140K closed/won), doubled average deal sizes from referrals, 127 referenceable customers, 2,763 feedback responses, and 2,353 social shares.

PowerDMS

Ray Lau

Customer Advocacy Marketing Manager