Case Study: Staples Business Advantage achieves 5,800+ advocates while maintaining high engagement with Influitive

Staples' Tips and Tricks for Managing Over 5000 Advocates in Influitive

Staples Business Advantage, led by Marketing Programs Manager Katherine Collins, scaled a pilot customer advocacy program into a large Influitive AdvocateHub. The challenge was managing rapid growth — from roughly 1,100 advocates to nearly 5,800 — while keeping engagement high and proving the program’s value to senior leaders.

Collins relied on Influitive resources, disciplined, metrics-driven reporting (weekly insight emails, templates, and bite-sized updates), and creative, interactive campaigns with targeted rewards and attention to top contributors. The result: sustained lifetime engagement despite rapid scaling, clear leadership buy-in, and continued hub growth without losing the close-knit community feel.

Staples Business Advantage

Katherine Collins

Marketing Programs Manager