Case Study: Blackbaud achieves $8.7M in closed business and 2,500 engaged advocates with Influitive

Blackbaud - Customer Case Study

Blackbaud, a global provider of software and services for nonprofits, tasked Senior Marketing Manager Michael Beahm with humanizing the brand and turning customers into active advocates to drive referrals, sales influence and greater internal buy-in for advocate marketing.

Beahm launched the Blackbaud Champions program, focusing on personal relationships and transparent, personable advocacy asks (for example, a 30-for-30 birthday referral challenge completed in six days). The program produced a $530,000 customer referral pipeline in 2015 (112% YOY), 2,500 engaged advocates (30% YOY), 125 opportunities influenced that led to $8.7 million in closed business, and helped make advocate marketing one of Blackbaud’s top five sales and marketing initiatives.

Blackbaud

Michael Beahm

Customer Advocate Senior Marketing Manager