Case Study: Dayforce generates 260+ sales references and shortens sales cycles with Influitive

Ceridian’s Advocate Reference Program Generates 260+ Sales References, Shortens Sales Cycles

Ceridian is a cloud-based Human Capital Management (HCM) provider serving more than 100,000 clients in over 50 countries. The company faced a common sales challenge: quickly and accurately matching enthusiastic customers to prospects for reference calls while also ensuring those customers were properly recognized for their help.

Ceridian launched Ceridian XOXO, an advocate program that engaged over 1,600 top customers and made it easy for them to connect with prospects, volunteer for case studies and testimonial videos, and receive recognition from leadership. In a few months the program generated 260+ high-quality sales references, produced 35+ testimonial videos and 20+ case studies, and helped shorten sales cycles.

Dayforce

Carlos Gonzalez

Vice President of Customer Success Operations