Case Study: ReadyTalk achieves a shorter sales cycle with Influitive's AdvocateHub

How ReadyTalk Shortened Their Sales Cycle By Putting Customers In The Driver's Seat

ReadyTalk, a privately funded, bootstrapped web‑conferencing company competing with giants like Citrix, Cisco and VC‑backed startups, had a large base of loyal customers but didn’t have a formal way to turn satisfaction into advocacy. As a result, sales repeatedly had to fight for every deal and the company needed a systematic approach to mobilize customers and shorten the sales cycle.

ReadyTalk built the Summit Club on Influitive’s AdvocateHub, inviting high‑NPS customers and using personalized challenges, rewards, referral forms and account‑manager outreach to drive advocacy. In the first four months 470 customers joined, advocates completed 1,843 challenges producing 190 referrals and 70 reference opt‑ins; referred customers closed at a 33% rate within 60 days (vs a typical 120‑day cycle), alongside increased social shares, content contributions and product feedback.

ReadyTalk

Bo Bandy

Director of Marketing