Case Study: Treasure Data achieves greater brand awareness and social reach with Influitive

How Treasure Data Grew its Employee Engagement and Brand Reach on Social

Treasure Data, a customer data platform company, needed to build brand awareness and help create the CDP category in a crowded market. Its earlier employee advocacy effort through Slack was manual and time-consuming, making it hard for the marketing team and employees to share content efficiently. Treasure Data turned to Influitive’s employee advocacy solution, PostBeyond, to make social sharing easier and more engaging.

Influitive helped Treasure Data launch a smoother employee advocacy program with training, analytics, leaderboards, and gamification to drive adoption. The result was stronger employee participation, better social visibility, and increased brand reach: within one year, Treasure Data reported $207,389 in EMV, 7,734 shares, 74,487 interactions, and a potential reach of 4.8 million.

Treasure Data

Tom Treanor

Chief Marketing officer