Case Study: Namely drives $1.8M in influenced ARR and 10x more referenceable customers with Influitive

How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket

Namely, an HR, payroll, and benefits software provider, had many enthusiastic customers but no scalable way to engage them. Community Marketing Manager Amy Rosenberg could only maintain a few close advocate relationships, risking burnout of top clients and leaving many potential advocates unused.

Namely launched an advocate marketing program—Backstage Pass—on Influitive’s AdvocateHub to build a engaged community of HR professionals and streamline 1:1 outreach. In one year the program influenced $1.8M in ARR, drove $35K in referral revenue, grew to 500+ advocates from 300+ companies, produced a 10× increase in referenceable customers and 90+ third‑party reviews.

Namely

Amy Rosenberg

Marketing Manager