Case Study: Dynatrace achieves 2-3X ROI from employee advocacy with Influitive

How Dynatrace Built an Employee Advocacy Program with 2–3X ROI

Dynatrace, an AI-powered data and analytics platform, needed a simpler and more effective employee advocacy program after its previous efforts failed to engage employees or show clear results. The company wanted a platform that made sharing social content easy, relevant, and measurable, and it evaluated several options before choosing a solution from Influitive.

Influitive’s PostBeyond employee advocacy platform helped Dynatrace launch quickly and gain strong adoption. Within 30 days, Dynatrace achieved a 73% adoption rate, social reach of more than 1.1 million, and 560 new website visitors; employee shares later drove 75% new users to the website, generated hundreds of new leads each year, and delivered 2–3X ROI across the board.

Dynatrace

John Rocker

Social Media Director