Case Study: BMC Software achieves 600% growth in global advocates and doubled advocate NPS with Influitive's AdvocateHub

Best global customer advocacy program

BMC Software, a global enterprise with customers in almost every country, faced a challenge: its five-person Customer Connect team and limited travel budget meant they could meet only about 10% of advocates in person. In 2017 BMC aimed to make advocates feel closer to the company and to one another—without face-to-face meetings—in order to grow referrals and increase customers willing to be featured publicly.

BMC implemented a multi-channel program using the AdvocateHub platform to gamify engagement, capture interests, prompt advocacy actions, and host global discussions so customers could share best practices; they paired this with regional outreach, analyst/press opportunities, special events, and personalized check-ins, plus sales and customer success sourcing new advocates. The results: 4,000 advocates (600% growth since 2014), an advocate NPS nearly double the company average, 150 volunteers for external activities, 400 testimonials, over 200 platform reviews, and 40 pieces of external content featuring advocates.

BMC Software

Kayla Geigerman

Customer Advocacy Manager