Case Study: Wiley strengthens educator advocacy and community with Influitive

Wiley - Customer Case Study

Wiley, the global publishing company, needed a better way to support and engage its higher education instructor advocates, especially as COVID-19 disrupted teaching and made it harder to ask customers for feedback and participation. Using Influitive’s advocacy platform, Wiley managed virtual customer communities to run referrals, reviews, references, and product advisory activities while keeping advocates connected and appreciated.

Influitive helped Wiley use gamification, targeting, and personalization to collect feedback faster, manage a 380-member product advisory committee, and launch programs like Peer Advisor and community discussion challenges. The results included more than $400,000 in revenue influenced, a 23% year-over-year increase in product adoptions, reviews growing from zero to 73 in under six months, 1,800+ pieces of feedback on 24 product projects, and an estimated $36,000 saved in outsourcing costs.

Wiley

Jessica Mitchell

Customer Advocacy Program Manager