Case Study: Cloud Elements achieves 34 new advocates and stronger community engagement with Influitive

How To Get More People Into Your Advocate Marketing Program—Without Another Email Blast

Cloud Elements, a unified API integration and management platform, needed to grow its three-month-old advocate program without resorting to generic email blasts. They wanted the right-fit advocates who would participate and help the community feel active, and they also needed company-wide buy-in to spread the word effectively.

They launched a themed internal March Madness contest called "Mount EveREST," giving sales and customer-success reps a playbook and a points-based system that rewarded quality (1 point per invite, 3 for joining, 10 for activity). Teams tracked progress publicly and competed for Patagonia gift-card prizes. The campaign drove 34 new advocates, boosted AdvocateHub participation, sparked internal enthusiasm, and produced a repeatable approach for future recruitment.

Cloud Elements

Hannah Shain

Director of Marketing