Case Study: Hewlett Packard Enterprise achieves 5,000% advocate community growth with Influitive

How Influitive Helped Grow Community of Advocates by 5,000%

Hewlett Packard Enterprise (HPE) Software, led in this case by Customer Success Operations Manager Chris Peltz, faced declining effectiveness from traditional reference programs and needed a better way to recruit engaged customers and partners into advocacy. The challenge was turning slow, sales-driven reference funnels into a dynamic, up-to-date community of credible peer advocates.

HPE used Influitive’s AdvocateHub and a four-step recruitment strategy—start with personal relationships, let advocates recruit peers, promote the program externally, and use customer data to target recruits. In 18 months the program grew from 50 to 2,500 advocates (a 5,000% increase) and generated over 5,200 social shares, ~1,500 posts, 60+ product reviews, 10+ community-written blog articles and an e-book authored by customers.

Hewlett Packard Enterprise

Chris Peltz

Customer Success Operations Manager