Case Study: HireRight achieves transformational customer engagement and advocacy with Influitive

How to Build Real Customer Relationships in the Digital Age

HireRight, led in part by Senior Customer Marketing Manager Brittany Liu, faced the modern challenge of building real, personalized relationships with customers in a digital world—engaging and retaining existing customers, measuring the impact of those efforts, and turning satisfied users into advocates. The goal was to move beyond lead generation to deepen ongoing conversations that reveal needs, surface opportunities, and improve customer experience.

HireRight implemented Influitive’s B2B advocacy platform to create the “HireRight Heroes” community, enabling personalized, multi-channel engagement, measurable advocacy activities, peer-to-peer knowledge sharing, idea crowdsourcing, and small gestures of appreciation. The result: transformational engagement and company-wide buy-in—more active customers, increased awareness of product capabilities, measurable advocacy (reviews and challenges), reduced support friction, and stronger retention and advocacy outcomes.

HireRight

Brittany Liu

Senior Manager, Customer Marketing