Case Study: Intuit achieves G2 #1 Rapid Application Development ranking and 200+ customer reviews with Influitive

How Increased Customer Reviews Landed QuickBase as #1 in Rapid Application

QuickBase (an Intuit product) is a low‑code platform for building business apps. Facing buyers who complete most research before contacting vendors—especially IT and operations leaders in mid‑market and enterprise—QuickBase struggled with limited customer reviews and misclassification on review sites, which made it hard to influence comparisons, demos, and purchase decisions.

The team interviewed successful customers, targeted key review sites, and mobilized advocates at their EMPOWER event to drive reviews through their QuickBase Heroes program. They petitioned G2 to create a new "Rapid Application Development" category, attracted ~220 reviews, earned G2’s #1 RAD leader ranking for 2016, and began using those reviews across marketing and sales to validate the platform and accelerate buyer decisions.

Intuit

David Cole

VP and Head of Integration