Case Study: Cvent achieves 11% higher engagement and stronger internal collaboration with Influitive

How an Award-Winning Advocate Community Boosted Engagement and Increased Internal Collaboration

Cvent, a leading meetings, events, and hospitality technology provider, wanted to revamp its advocate community, Cvent Celebrity, to improve engagement and create a better experience for top advocates. Using Influitive’s advocacy platform, Cvent faced the challenge of refreshing the community’s look and feel, simplifying onboarding, and making the program more effective for both advocates and internal teams.

With Influitive, Cvent introduced a brighter, more dynamic community experience, improved reward tiers, and more targeted challenges while reducing overwhelm. The changes helped drive an 11% increase in engagement in 2022, win the People’s Choice: Most Passionate Community award at the 2022 BAMMIE Awards, and strengthen collaboration across Cvent teams by making the advocate program a more visible business asset.

Cvent