Case Study: Emburse achieves smarter community engagement with Influitive Managed Services

How Managed Services Allows Emburse to Develop Smart Strategy and Engage a Community

Emburse, a company that simplifies expense management for more than 20,000 organizations and 12 million users worldwide, needed extra support to grow and manage its relaunched customer advocacy community, the Emburse Collective. As a one-person advocacy team, it struggled to keep up with campaign creation, moderation, reporting, and engagement planning, and turned to Influitive’s Managed Services to extend its team.

Influitive’s Managed Services helped Emburse refine its re-engagement strategy, build more effective campaigns, moderate discussions, and support recruitment and rewards updates. The partnership drove measurable impact, including more than 110 inactive members reactivated in 2023 and about 60% of nominations for Emburse’s first annual customer awards coming from community members, while also saving the team significant time and freeing Emburse to focus on higher-value strategic work.

Emburse

Rachel Lurie

Senior Manager, Customer Advocacy