Case Study: VTS increases social media reach to over 1.7M people with Influitive

How VTS Increased Their Social Media Reach to Over 1.7M People

VTS, the New York-based commercial real estate software company, needed a better way to engage its social media audience and amplify its message across channels. In a highly relationship-driven industry, the team saw that employees on LinkedIn and other networks were an untapped resource, but the manual sharing process was tedious and hard to track. VTS chose Influitive’s employee advocacy solution, PostBeyond, to help solve this challenge.

With Influitive’s PostBeyond platform, VTS launched its employee advocacy program, VTS Buzz, adding leaderboard gamification, email updates, and easier content sharing for employees. Within eight months, VTS saw more than 4,000 pieces of content shared, potential reach grow to over 1.7 million people, earned media value exceed $48,000, and more than 25,000 interactions and engagements.

VTS

Katie Higgins

Senior Manager, Content & Communications