Case Study: ADP achieves scalable customer advocacy — 712 testimonials, 15,000+ social shares and 9,000+ hours saved with Influitive AdvocateHub

How ADP Harnesses The Power Of Their Customers To Fuel Growth Across Every Area Of Their Business

ADP, a global leader in human capital management serving over 700,000 customers, faced a changing buying landscape in which prospects relied more on peer recommendations and online research. To scale referrals, references and customer engagement without overwhelming clients, ADP needed a way to build one-to-one advocate relationships that could support sales, marketing, product and client success.

Partnering with Influitive, ADP launched the ADP Ambassador Rewards Program on AdvocateHub to recruit and mobilize advocates. The program has driven thousands of advocates and measurable impact — 3,800+ advocates enrolled, 15,000+ social shares (generating tens of thousands of clicks), 712 testimonials, 1,900+ webinar registrations, 914 pieces of product feedback, 9,000+ hours of administrative time saved, and advocates with a 22% higher NPS — while fueling referrals, product improvements and employee engagement across the business.

ADP

Nithya Narasimhan

Vice President, Client Experience and Innovation