Case Study: Cockroach Labs achieves greater brand presence and social reach with Influitive

How Cockroach Labs Stole the Spotlight Using Social

Cockroach Labs, the database company behind CockroachDB, wanted to boost awareness and thought leadership on LinkedIn but struggled with limited audience visibility and a shy engineering-led employee culture. To help solve this, Cockroach Labs turned to Influitive’s employee advocacy capabilities, using a platform recommended by its CMO to make social sharing easier and more appealing for employees.

Influitive helped Cockroach Labs launch a gamified employee advocacy program with contests, simple enablement, and analytics to track shares, reach, and engagement. In one year, the program generated 5,255 total shares, 26,728 interactions, 1.97 million potential reach, and $45,736 in earned media value, while also increasing employee participation and brand advocacy across the company.

Cockroach Labs

Dan Kelly

Content Marketer