Case Study: ReadyTalk achieves faster deal wins and a streamlined sales process with Influitive's AdvocateHub

How ReadyTalk Streamlines The Sales Process With Customer Advocacy

ReadyTalk, a privately funded web- and audio-conferencing company founded in 2001 with nearly 10,000 customers and billions of conferencing minutes delivered annually, was struggling to stand out in a crowded market against well-funded competitors. Although customer service scores and feedback were strong, that goodwill was siloed and underused, and sales reps often lost momentum when prospects requested references or customer examples.

ReadyTalk launched a formal advocate program, the Summit Club, and implemented Influitive’s AdvocateHub to mobilize advocates, run challenges, and drive LinkedIn recommendations. By engaging account managers, targeting core customers, and directing prospects to up‑to‑date referral pages immediately after conversations, ReadyTalk accelerated deal cycles, increased credible customer endorsements, and began consistently beating larger competitors in closed deals.

ReadyTalk

Bo Bandy

Director of Marketing