Case Study: BeyondTrust achieves 500+ active advocates and award-winning advocacy with Influitive

How to Become A Top Advocate Marketer

Bomgar set out to turn its customers into a powerful growth engine by launching a formal advocacy program, the Bomgar Insider. Tasked with building the program from scratch, advocate marketer Liz Richardson used Influitive’s AdvocateHub and focused on simple, personal daily interactions to make customers feel heard, valued and closely connected to the brand.

Within two months the program attracted 500 active advocates and went on to win a BAMMIE (Best Advocate Marketing Award) and a Forrester Groundswell Award, boosting executive buy-in and customer loyalty. The personalized approach made customers more willing to provide references and participate in marketing, proving advocate marketing could drive tangible business results.

BeyondTrust

Liz Richardson

Social Media Manager