Case Study: MuleSoft achieves 1,300% growth in engaged advocates with Influitive’s advocate marketing platform

MuleSoft - Customer Case Study

MuleSoft, a platform that connects applications, data and devices, needed to build an online advocate community to engage thousands of developers and turn them into brand advocates who would share expertise and raise awareness across their networks.

They launched the MuleSoft Champions program with tailored content, skill-based challenges, 42 custom badges, certification incentives and an automated ChampBot to approve tasks and scale engagement. Results included a 1,300% increase in engaged advocates, 45% more forum threads, a 284% jump in StackOverflow answers, hundreds of certifications, 3,000+ pieces of advocate-created content, seven community-authored books, 75 third-party reviews (4.5/5) and a daily savings of five hours of manual work.

MuleSoft

Mike Stowe

Developer Relations Manager