Case Study: RecruitLoop achieves 30% of revenue from referrals with Influitive

How Advocacy Can Drive On-Demand Marketplaces

RecruitLoop is an on-demand marketplace founded by Michael Overell to let companies hire independent recruiters on an hourly basis. Facing broad skepticism about marketplaces, a limited marketing budget, and the core challenge that customer experience is delivered by independent providers the company doesn’t control, RecruitLoop needed a way to build trust, quality and steady growth without heavy paid acquisition.

Their answer was a structured advocacy program focused on the supply side: combining financial incentives with non-financial rewards (badges, status, exclusive access), building community (meetups, a private Facebook group) and putting real people behind the brand. That approach turned top recruiters into active referrers — driving stronger loyalty and user-generated growth — and today roughly 30% of RecruitLoop’s revenue comes from referrals by those advocates.

RecruitLoop

Jenn Steele

Former Head of Growth