Case Study: Verafin achieves a surge of high-quality, qualified referrals with Influitive

How To Get High-Quality Leads By Gamifying Your Referral Marketing Strategy

Verafin, a fraud-detection software company, wanted to build a loyal customer community and generate high-quality referrals but worried advocates would send low-value leads. Customer Advocate Marketing Manager Jason Oakley prioritized quality over quantity and needed a way to teach customers how to identify and submit the right prospects.

Using Influitive’s AdvocateHub, Verafin launched “Verafans” with a Referral Certification program—challenge-based training, templates, badges and multiple submission channels—plus a time-limited Referral Rally that awarded points and prizes. The approach certified nearly 100 advocates, produced 117 rally referrals (vs. a 40-referral goal), boosted engagement and created a steady stream of better-qualified leads.

Verafin

Jason Oakley

Advocate Marketing Manager