Case Study: Cisco achieves 60% community engagement and $7.47M in ROI with Influitive

Most engaged advocate community

Cisco’s advocate marketing community, The Gateway, launched in 2016 to amplify authentic, customer-led storytelling. To drive demand and pipeline globally, the team faced the challenge of increasing engagement across regional communities and expanding The Gateway’s offerings to better involve sales and reflect Cisco’s worldwide reach.

Cisco expanded The Gateway to Asia Pacific and the Americas, gave sales reps access to customer insights, ran high-impact campaigns (like the “Road to Cisco Live”), increased rewards, and invited top advocates to speak at company events. The strategy delivered a 60% engagement rate (double the industry average), 15,141 advocates, 352,623 acts of advocacy, 63,719 social shares generating 368,722 clicks, 50 referrals, 1,874 product reviews, and $7,469,430 in total ROI — earning Cisco the 2019 Influitive Bammie for Most Engaged Advocate Community.

Cisco

Jessica Highsmith

Global Advocacy Communications Manager