Case Study: Randstad achieves scalable employee advocacy and greater social reach with Influitive

How Randstad USA Scaled Employee Advocacy to Over 2,000 Brand Ambassadors

Randstad USA, the global leader in human resource services, needed a simpler way to scale its complex employee advocacy program as social algorithms reduced organic reach and the company struggled to distribute content across multiple lines of business. The social team lacked structure and reporting, and turned to Influitive’s employee advocacy solution to help manage content sharing through employees.

Influitive helped Randstad USA streamline its enterprise program into the Randstad Social Hub, making it easier for admins and employees to participate while expanding content reach and driving traffic back to the website. The program also enabled recruiters to use social selling to find talent, turning social engagement into sales opportunities and supporting growth at scale.

Randstad

Karen Pace

Director of Social Media