Case Study: PowerDMS achieves 173 online reviews and $410,000 in opportunities with Influitive

Discover The Secret Weapon That Helped PowerDMS Stand Out On Review Sites And Generate $410,000 In Opportunities

PowerDMS, a policy management software provider serving over 370,000 users and a multi-year Inc. 5000 honoree, relied heavily on word-of-mouth but had no way to measure or scale customer advocacy. With referrals, reviews, and references happening informally, the company needed a repeatable process to engage advocates and prove the ROI of advocacy.

PowerDMS launched the PowerDMS Champions program using an advocate-marketing platform and targeted Net Promoters with personal invites, rewards, and early-access perks. The program grew to 464 advocates who generated 91 referrals, 92 references and 173 online reviews (95 on Capterra), helping PowerDMS dominate search results and contributing more than $410,000 in tracked opportunities, plus valuable case studies and product feedback.

PowerDMS

Ray Lau

Customer Advocacy Marketing Manager